Vida Saudável is a brand channel specialized in healthy lifestyle. It was designed by Gazeta Esportiva as an answer to a niche audience interested in specific topics such as events, fashion, well-being and diet food.
I was responsible for creating the channel’s visual identity. With a briefing that outlined the client's needs, I started a desk and benchmark research to consolidate key concepts and specify design components, graphic elements, typography and color schemes.
I also came up with the design for a responsive user interface, taking into account that the website was expected to keep a consistent experience within the portal and also among other channels. I contributed, supervised and tested front-end implementation.