Alongside design, music is one of my great passions. I love it all: artists, bands, producers, records, DJs, media formats. The music industry has drastically changed since the advent of the World Wide Web. Our behaviour when it comes to listening, exploring and consuming music has also been deeply transformed, as our life has become an ever-more online one.
The name deepbeep sounded catchy and somewhat musical, not to mention that it had a significant visual appeal, which made the logo and visual identity design a pleasant and satisfying task for me. I was altogether inspired by music references, and the name that I came up with was full of internet references such as emoticons d-.-b and computer sounds.
Right from the start, I was in charge of the art direction and design, from web to graphic. I also worked as a photographer during the early releases, besides being responsible for most part of tech business, like our web development and database management.
I left deepbeep in 2012, after 3 years of hard, exhausting work and double shifts, but also carrying with me the meaningful moments and the unforgettable experiences I never imagined I would have. I had the chance to meet artists that I deeply admire, and it was, professionally speaking, my first experience as an entrepeneur. While the business headed into a direction of events production and sunset parties (which still exist to this day), my professional carreer followed a different path. What remains are good memories and a proud sense of fulfilment and job done.