The team behind Faculdade Cásper Líbero's web department was offered the challenge to come up with an affordable solution to make an e-commerce platform into a viable product. Short budget and tight deadlines come across as quite typical, don’t they?
In over a decade of experience, this was my first e-commerce project, a great challenge for me. I took some time to research and understand how a web store works. As a designer, understanding the users personas, and designing their journeys and flows, were some of my most important tasks.
We chose a WooCommerce theme for the first release, so, in terms of visual design, I customized the existing UI elements directly in the CSS (color, typography, buttons, forms and alerts) and designed new custom components to conform to the brand guidelines. The theme chosen helped me understand the behavioural patterns behind online shopping, besides providing a fully responsive interface.
The store was launched within the given deadline, featuring a credit card and additional payment integration, as well as course enrollment. Such features were probably the hardest thing to develop as we needed to carry out test in a development environment. In the end, everything went perfectly well.
Product owners and managers — especially from administration, finance and marketing — were really happy with the outcome. It allowed them to integrate their workflows and to communicate better. As a result, student enrollment increased significantly in the months following the release.